Amid a changing automotive landscape, Ford's decision to prioritize hybrids over electric vehicles is reaping rewards, with a notable 36% increase in hybrid sales reported in the first quarter of 2024. While the company faced losses in its electric vehicle unit, Ford Model e, the strategic emphasis on hybrids proved advantageous as demand surged for more affordable options. Ford's sustained investment in hybrids, contrary to industry trends, has positioned the company well in a market transitioning towards more accessible hybrid vehicles over pure electric models.