Publication date:
March 29, 2024
Ford Adjusts EV Strategy Amid Production and Regulatory Challenges
Ford reevaluates its electric vehicle strategy, shifting focus to hybrids in response to the latest EPA emissions standards.
Automotive
Ford Motors is undertaking a strategic pivot from its ambitious plans for the F-150 Lightning electric vehicle (EV) by significantly reducing its workforce at the Michigan plant and altering production towards hybrid vehicles. This shift reflects an adaptative response to the newest EPA emissions regulations and the current market demand. By integrating hybrid technology, Ford aims to maintain its sales momentum while adhering to environmental standards, demonstrating the auto industry's evolving landscape in the face of regulatory pressures.