Rental car companies are facing challenges as they introduce customers to electric vehicles (EVs). Issues such as insufficient guidance on using EVs, unclear charging procedures, and limited customer education have hampered the smooth transition to electric transportation. Rental giants like Hertz have struggled to match customer readiness, leading them to reevaluate ambitious EV adoption plans. This shift underscores the importance of robust customer education and support to facilitate the successful integration of EVs into rental fleets and the broader market.